It was indeed a new experience working for a product that belonged to a category where brand building was rarely taken as serious business. This made our task more challenging. Neptune, primarily the manufacturers of agri and garden tools needed a thorough brand makeover in order to establish the company in the competitive market. An extensive branding exercise was undertaken and a brand new and vibrant look was assigned, making it stand out from the me too brand list.
A never seen before approch used, made Neptune a brand name to look up to.