The beauty industry has always been prone to clutter and the big challenge with this account of ours was to cut through the clutter from the word go. The idea was to create a difference right from name which would then radiate into the other aspects of our communications.

The results achieved have managed to surprise us with each passing day.

Cut Da Crap, CDC in other words today, is a brand to reckon with when it comes to beauty and glamour. Impeccable, precise and target rich communications has played a pivotal role in creating a brand of the present and future. We did manage to Cut Da Crap.